Services

In today's business environment, strong communications can mean the difference between success and failure. Communicate well and your business grows; communicate poorly and your business shrinks.

At NJC, we specialize in developing successful communications plans and implementing them to attain the results our clients want. We have the experience, knowledge, and contacts to execute winning communications programs from conception to completion.

Public Relations

Our professional Public Relations efforts work in tandem with your comprehensive Marketing initiatives for a complete multi-channeled approach to getting your messages heard by your target audiences. Our PR services help you:

Communicate new ideas
Interact with your target audiences online
Raise awareness about your product or service
Build greater name recognition for you and your business
Position yourself as a leader in your field
Gain a competitive edge
Obtain the third-party credibility of editorial placements
Construct a solid foundation for long-term visibility efforts

Social Media

In addition to traditional PR…pitching media and editorial placements, etc…we understand that today PR is also about community building, interactive conversations, and developing meaningful content that compels others to share it.

You’ve probably heard the Social Media buzzwords… From Tweets, Bookmarking, Engagement, and Social indicators…to Facebook Fans, Digg, Reddit, Community building, Delicious, YouTube and more…the list goes on and on but what the heck does it really mean and how can you take advantage of it?

Companies are looking to social media to reach out to customers and expand customer base, raise awareness about their products and services or industry issues, establish credibility, authority and prominence on the Web, interact with prospects and customers to better products and services, and boost sales through blogging, social networks, social news sites, Twitter, and the whole social realm. But with so many different options and avenues available to you, where do you start?

As part of your social media campaign, NJC will help set your company’s social media goals, find the influencers in your niche, help you enter the conversation, and most importantly, give you the tools you need to set and reach your goals, and measure success.

Marketing Communications

We work hand-in-hand with our clients as a team to understand their needs, industry, competitive set, appropriate tone, audiences, objectives and so much more – in order to attain the communications results they seek.

For this and so much more, companies across a spectrum of industries – from travel and tourism, hospitality and attractions, to banking and finance, building and construction, restaurants and retail – count on us for their for their communications needs. They realize that we get what they’re all about and that we communicate their stories better than anyone else – in the press, on the web, in sales presentations, executive speeches, marketing collateral, direct mail pieces, trainings for staff...across the board – they way they want their stories to be told.

Web Copy Writing

Beyond public relations, social web PR, and marketing communications, NJC’s team is also skilled in web copywriting – creating high quality meaningful web content that inspires readers to take action.

The art of effective Web copywriting requires a delicate balance — Yes, Web copy must be optimized to compete for page listings or rankings in search engines — but the real key to developing killer content is to make sure that it is also engaging to the customer while never sacrificing a company’s tone or branding.

Web Design and Development

Our approach to creating a company’s web presence is truly what sets us apart from traditional design firms. At NJC, our team of Web developers and designers has worked hand-in-hand with our clients through every phase involved in the production of their site to deliver the best Website to meet their business goals.

From the initial strategy and analysis meeting, development of the site’s information architecture, and navigation…to design of the site’s graphical interface in harmony with your company’s look and creation of meaningful copy that both is optimized for search and maintains the company’s marketing tone…and on to delivery and maintenance of the online destination…we offer a one-stop shop for the development, design and production of your website to meet your business goal on the Internet.